Android app right on Target for shoppers

Oct 17, 2010

At first glance, the Target app for your Android phone seems like an extension of the store’s web site. But, it turns out, it’s much more than that.

The app’s trim, simple design makes it appear a lot like the web site, which ends up working as an asset to the app. From the main screen, users can quickly find and view the weekly ad for their region or look at the items that are on clearance. There’s also a Seasonal tab toward the bottom of the application for products that pertain to a specific time of year. (In my case, it was back-to-school essentials.)

Users also have the ability to look up items, and check stock at their local stores. If you’re already in the store, the app will give you directions to the exact aisle and place on the shelf where the desired product can be found.

Another feature that might come in handy while you’re in the store is the app’s barcode scanner. Target has always seemed to have scanner booths throughout its stores, but I can never seem to find them when I need them. Because Target doesn’t always have clearly marked items, this feature on the app could definitely come in handy.

It’s important to note that this application cannot be used as a direct means to purchase anything.

Because this app is intended to be used for Target stores and Target stores alone, it might not be worth the download, unless you find yourself wandering around Target’s aisles fairly frequently.

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Caitlin M. Foyt

Caitlin M. Foyt is another young journalist chasing after her dreams. She wishes it was physically possible to document everything she saw, heard, felt or thought -- kind of like a more neurotic Harriet the Spy.

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