Stitcher CEO on the evolution of podcasting and his company’s Android success | Android Apps

Stitcher CEO on the evolution of podcasting and his company’s Android success

May 19, 2011

NS: The best way to drive downloads on any device is to build a great product and then continue to make it better and better. The rest will fall into place. Users will tell other users about the app and give it good ratings and reviews – which will in turn, increase the apps popularity. The platform teams will take notice of the best apps and promote them.


APPO: How are you approaching Honeycomb and the ubiquity of Android-based tablets? How does this compare to your experience developing unique apps for the iPad and iPhone/iPod touch?

NS: We’re very excited about the Android tablet market. Until this year, it’s been an iPad-centric tablet market. We expect to take our learnings from the iPad, which obviously has a different use paradigm, to the Android tablet market. There is so much great content out there — and discovering it is sometimes the biggest challenge. Taking advantage of the screen size and more active use paradigm, we will continue to push the active discovery envelope on tablets in general.

APPO: What are the three things in the mobile media space that keep you up at night?

NS: In the early days of Stitcher, mobile apps were in the beginning stages of consumer adoption. We were a bit ahead of the curve and that most definitely kept me up at night. Now that the mobile Internet is here, all is groovy. Now, the only thing that sometimes wakes me up at night is the “droid” notification on my DroidX.

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APPO: Stitcher Radio has raised nearly $9 million through two rounds of venture capital financing and was one of the first developers in the space to raise significant money in 2008. Do you think we are living through a mobile bubble? How do you think this current period maps to the dot-com boom of the late nineties?

NS: I certainly wouldn’t compare the market today to that of the late nineties when companies were doing IPOs with absolutely no traction. It seems as though, right now, valuations for seed stage companies may be somewhat high. I think this is more of a result of an influx of professional angel investors into the market. We raised money in late 2008 and then again in early 2010 and the market has certainly improved some since then.

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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