APPO: Talk about the company’s mobile team and how you deploy development, design and marketing resources to each application.
DL: We are still relatively small mobile team, about 15 people, which takes charge of all the work of design, development, testing, and customer support. Our marketing efforts to-date has been a simple member announcement, viral and word-of-mouth only.
APPO: How is the company planning for the revolution in tablet-based computing and describe your efforts to date in planning/developing applications for the Honeycomb and iPad-based platforms.
DL: Our apps work with both; however, we believe there are differences in how people use Tagged with mobile and tablets. Today, tablet use for Tagged is primarily web access vs. app use and we see closer similarities at this time between web and tablet than tablet and mobile. We have built a separate mobile portal which is now live. Our strategy is to take advantages of HTML5, advanced browser support, to build up a powerful and engaging mobile site for other smartphone users, as well as tablet devices like iPad, or Android-based tablets.
APPO: Outside of promoting applications on owned and operated properties as well as exposure within the Android Market and iTunes App Store, how does Tagged drive discoverability of its mobile applications?
DL: Those methods are the only way that we promote our mobile apps today. It may seem impossible that we could reach the #3 spot on Android with only internal promotion and word-of-mouth; however, Tagged is one of the largest social networks in the world with an extraordinarily loyal and engaged user base. Our millions of member’s deep involvement with Tagged has quickly and easily translated into the mobile environment and this has resulted in our meteoric rise in the Android Market.
APPO: Where do you see the mobile space three months out? Three years out?
DL: Obviously continuing to grow. In three months we may see 15 percent of our traffic via mobile. In three years we expect over half our members will access Tagged via mobile. We are definitely learning from our competitors, we’ll keep innovating our own products, while strengthening on Tagged’s core values, to keep our users happy and continuously come back to Tagged.