The Newsy Android app also benefits from viral distribution because of its high ratings and unique content. There is a lot of reach for Android devices, and the growth can happen in a less regimented way.
APPO: How viable of a mobile platform, in your opinion, is BlackBerry these days? Have you considered developing apps for Windows Phone 7 or other mobile environments?
JS: Newsy is proud to have a Blackberry app. Because we are both an app developer and a content provider, it is important for Newsy to have our content available on as many platforms as possible. We are constantly evaluating the marketplace and remain agile so that we can expand to other platforms.
APPO: What are the three biggest things about the mobile media space that keep you up at night? Why?
JS: 1) The amazing speed of change in the marketplace – there’s no time to sleep.
2) Maintaining Newsy’s pace of innovation and delivering the best mobile video news experience possible for our viewers.
3) Blending an exceptional app experience along with remarkable mobile video news content and allowing both the shine.