Now that we know which two teams will be battling it out for the Super Bowl championship in Indianapolis this year, it’s time to get ready for game day. NBC and the NFL have teamed with Verizon to offer a Super Bowl first, streaming game coverage for free on Android devices. Marketers are also going crazy with Android apps designed to get you in the game, with a new app from Chevrolet and an update to Shazam for interactive ads. Whether you’re rooting for New England or New York, watching the game for sporting glory or advertising genius, these Android apps won’t let you down.
Shazam’s also getting in on this year’s Super Bowl interactivity, with points of engagement from participating advertisers. Several brand sponsors will be amplifying their spots with unique mobile content, sending out offers to audiences in real time. Use your Shazam app to pick up on these promos, which will unlock special offers and content from advertisers. Brands are also using Shazam as an audio trigger to pull up additional info on a product, access to special content, like free music. It’s been a great way for Shazam to extend its app’s use cases, having teamed up with brands for similar promos over the past year. The Super Bowl is an especially important event for Shazam, better connecting mobile users with brands in more ways than one.
Make a list of your favorite Super Bowl apps right here.