Freemium game makes more per user on iOS, but gets more downloads on Android

Aug 23, 2011
Games

Stardunk, which has garnered 1 million downloads on Android. “Freemium” refers to the game being free to download and includes in-app purchases, which is the way the developer makes money on it. Bringing freemium games to Android has been risky for many developers, because of the limitations of the Android Market. Fragmentation between devices, for example, makes it hard to get games to everyone and it’s harder to get noticed in the space.

But Godzilab gave freemium in the Android Market a shot, and as it turns out, it went pretty well. Godzilab says that while Apple’s iOS platform might get it more attention, it can do a better job of reaching fans and fixing its game on the Android Market, where a game can be submitted and go live within 15 minutes – a process that takes weeks on Apple’s platform. That speediness allows Godzilab to quickly make bug fixes when users report them or make adjustments when they find out a certain device won’t work with the game, and that means better reviews in the Market.

According to Godzilab’s findings, after some work in the Android Market, it discovered that it was making roughly three times as much per user per day from StarDunk on iOS. However, the work in the Android Market paid off, resulting in a lot more downloads. So even though the people playing StarDunk were spending less, there were more of them, and in the end, it evened-out for the company.

Godzilab did say it covered its development costs quickly with its Android foray. It spent a lot of time reacting to customers’ feedback and complaints to improve the game, and that seems to have helped out substantially with rankings and downloads. And before long, Stardunk was pretty successful.

READ  VRidge – Oculus Rift games in your Cardboard

With Godzilab’s roadmap, hopefully other developers will see that freemium can be a viable model in the Android Market and start spreading more successful iOS apps there. The platform can always use more great titles.

Search for more
Phil Hornshaw

Phil Hornshaw is a freelance writer, editor and author living in Los Angeles, dividing his time between playing video games, playing video games on his cell phone, and writing about playing video games. He’s also the co-author of So You Created a Wormhole: The Time Traveler’s Guide to Time Travel, which attempts to mix time travel pop culture with some semblance of science, as well as tips on the appropriate means of riding dinosaurs. Check out his profile.

    Home Apps Games