Developing Minds Want to Know: Q&A with Kristin George, Director of Product at TuneIn

Sep 26, 2012
Music
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Rdio), to being able to shop, listen, watch, capture, socially interact with a single and persistent point of contact.

APPO: How do you harness that innovation in your own titles?

KG: I am in content aggregation now. Just seeing the listener’s reaction to the way we are able to fit this entire world of live and on-demand streaming audio into a single and simple application is a really hard challenge. Solving hard problems with a simple user experience is even more challenging, the smaller and more variable the screen size is. This challenge leaves me with something to think about at night and motivates me to wake up in the morning.

APPO: In such a crowded space, explain how you generate awareness and drive downloads to your applications.

KG: Provide a daily value to the listeners. Such an easy thing to say and so hard to execute. The app world is a meritocracy and the best utility wins.

APPO: What are the biggest technical constraints that exist today in the app sector?

KG: Variable device sizes! Making a single application feel good in so many form factors. It’s hard, but a testament to good designers. Ours are incredible.

APPO: How do you (or will you) make money from your application?

KG: Display ads and selling advanced features (like recording).

APPO: What advice do you have to those working on their first applications?

KG: Listen to the people who love you and communicate often with those who don’t. Welcome the challenging learning process that pushes innovation to the ledge. You can learn so much from the community and if you listen, you might just create the best new application. Feedback is so accessible and almost real time. This is a tool, use it.

APPO: Where do you see the app sector one year from now? Five years from now?

KG: I hope that cellphones help us control almost everything in our life. No more plastic credit cards, house keys, forms of identification. I’m looking forward to my purse becoming outdated, and my whole life controlled by the little device that fits in my pocket.

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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