Developing Minds Want to Know: Q&A with Any.DO CEO Omer Perchik

Aug 20, 2012
Tech
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APPO: Where do you see the most innovation in the app sector?

OP: I love to connect the real world with the online world. “The quantified self” type of apps is the most exciting sector in app development today..

APPO: How do you harness that innovation in your own titles?

OP: Any.DO’s reminders is just a small piece of what we are planning for Any.DO’s future. We believe that by deeply understanding people’s life we’ll be able to increase happiness and well being.

APPO: In such a crowded space, explain how you generate awareness and drive downloads to your applications.

OP: We believe products must be simple yet extremely powerful. While buidling Any.DO we’ve invested a significant amount of time in simplifiying the product and fine tuning the experience. A great example is the priorities. We started with the basic three level of priorities but we came to realization that things are much more binary than we usually think. Things are either important or not important.

APPO: What are the biggest technical constraints that exist today in the app sector?

OP: Measurement. We haven’t found a good enough solution to understand from where are we getting our users from.

APPO: How do you (or will you) make money from your application?

OP: Helping people get their things done.

APPO: What advice do you have to those working on their first applications?

OP: Try to build habits and make people feel good with themselves.

APPO: Where do you see the app sector one year from now? Five years from now?

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OP: In a year I believe apps will get smarter and more contextual. In five years apps will be everywhere (TV, PC, tablet, mobile, watch, car etc.).

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Brad Spirrison

Brad Spirrison is the managing editor of appoLearning and Appolicious Inc. In this capacity, he has sampled and evaluated thousands of iOS and Android applications. He also holds an M.A. in Education and Media Ecology from New York University.

Spirrison worked in concert with appoLearning Expert and Instructional Technology Specialist Leslie Morris while curating and evaluating educational applications.

A longtime media and technology commentator and executive, Spirrison is also a regular contributor to ABC News, The Huffington Post, TechCrunch, Bloomberg West and The Christopher Gabriel Program.

Spirrison is married and lives with his wife and young son in Chicago. As his son was born just weeks before the debut of the iPad, Spirrison takes his work home with him and regularly samples and enjoys a variety of educational applications for young children.

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