Under the main search box and icons are special deals and offers for local businesses nearby. The deals look like they are provided by Citysearch, but it’d be nice to see those offered by Groupon or LivingSocial one day — perhaps in a future releases, AT&T?
There is also an events section which many could find useful when visiting a new city, or even if you’re looking for new things to do near your current location.
The ability to choose which searches you want on your home screen is also very nice. If you find yourself moving from area to area but always looking for a certain kind of business, then pinning that search to your home screen is useful. Having the nearest best-value gas prices readily available will also be of benefit to drivers and vehicle owners out there.
Results are everything, some even dead on
Searches work quickly and the results seem logically organized. If you search, say for “headphones” (although I was suggested the somewhat gruesome “headstones” as a “did you mean?” alternative), the results were what I’d expect: Walgreens, RadioShack, etc., but also a few electronics companies that certainly weren’t retailers. YP would do well to help separate consumer searches from business-to-business ones, but admittedly, the search term was a little vague.
Some listings/businesses are reasonably well populated with reviews, but not to the extent of something like Yelp. Once again, reviews are sourced from Citysearch, YP itself and something called Judy’s Book, which admittedly I wasn’t familiar with before using the app.
Overall, the YP Yellow Pages & Gas Prices app is a worthy addition to your ever-increasing arsenal of local-based apps. With accurate information about nearby businesses (especially in terms of address and phone number data) it can be a handy ally. Though it offers fewer user reviews than some of the competition, it does a good job of helping you find specific things quickly, and the ability to save searches, the handy weather indicator, local events, and the nearby gas prices at a glance feature make it worth checking out. There’s certainly no shortage of information available here.